Image used on website
Onground in Vietnam. Pic from Twitter
Primary audience: McDonald’s Senior Management across Asia
The work ran in China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Taiwan, and Thailand.
Burger King, KFC, Pizza Hut, Taco Bell and other fast-food chains have committed to NOT buy eggs from hens bred in cages. McDonald’s, with the exception of Asia, also signed similar agreements. Using iconic McDonald’s imagery and colours, we put together a campaign to pressure McDonald's Asia to commit to buying only cage-free eggs. We developed 5 key visuals for local adaptation across various media, including OOH. A project for Open Wing Alliance via SPCA Malaysia
Image used on website
Onground in Vietnam. Pic from Twitter
Primary audience: McDonald’s Senior Management across Asia
The work ran in China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Taiwan, and Thailand.