For many years, Datin Catherine Lai nurtured the idea of creating thoughtful pieces and beautiful objects for home and office. During the pandemic, over coffee with a group of friends, 3Rituals was born. Building on existing work developed by another creative team, we strengthened its positioning, developed the launch campaign and tightened communications across digital platforms. A project with 3Rituals.
3Rituals was introduced on social media. We created the following posts and asked Datin Catherine’s celebrity friends to post it on their wall on the same day the website was launched.
Soft launch at Sutra House, Kuala Lumpur. Choreography by Ramli Ibrahim
Outdoor performance at Sutra House
