Bring the pub home with Guinness Draught
To launch Guinness Draught In a Can (GDIC), agency Sambal Lab conceptualized and built the House of Guinness (HOG), an experiential and immersive pop-up inviting Gen Z visitors to discover its famous brew. At the centre of it all is the widget, a plastic sphere containing hydrogen that creates the smooth and creamy head. The agency wanted posters to promote GDIC and HOG. A project with Sambal Lab for Guinness Malaysia.