60 Years of Global Trust
As part of their 60th anniversary celebration, City Development Limited (CDL) Singapore wanted a series of true stories about how they started as a local developer and became one of the world’s top ranked real estate companies for sustainability across a global portfolio of luxury condos, commercial and hotel properties.
Mark Fong, CDL’s Senior Vice President, Head Branding & Strategic Marketing, wrote a couple of case studies and asked if I could have a look. After which, the work would be passed to the agency as a guide/ template to follow.
The following stories plus many others were originally published on a CDL microsite (Agency: Blak Labs). The work was subsequently adapted into posters for the CDL Sales Gallery for Lumina Grand Executive Condo. (Poster adaptation by w/e + partners).
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