Branding a revolutionary zero-residue water-soluble packaging

Experiential

Today it’s a Hydrobag bib, tomorrow it’s oxygen, hydrogen, and carbon dioxide.

There is a marathon almost every other week in KL. Well, before lockdown, that is. Ironically, marathons meant to ‘save the earth’ end up polluting our planet event more- when runners discard goodie bags and race bibs. Most running tees are also only worn once- on the event day itself.

Together with the fashion design department from Saito University College, we created a goodie bag that can also be worn as a running vest complete with a race bib. It is made from a unique material called hydropol. Hydropol is converted into a sheet called Advent Hydrobag. Dissolved in hot water, it becomes oxygen, hydrogen and carbon dioxide. Watch the case study video