The client, Mongolia’s leading radio station, wanted to attract more advertisers. The competition? Other media, particular visual-based media. This was our starting point. If advertisers thought the visual was all-powerful, our message was that you could put the same image in the consumer’s head- but at a fraction of the cost. A project with Y&R Mongolia for High City 92.1FM Radio Mongolia. Recorded and mixed at Song Zu, Sydney.
