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Outdoor is probably the world’s oldest advertising media. As evidenced by cave drawings, signs on the sides of mountains, messages chiseled on ancient monuments and more. Outdoor reaches a whole lot of people and is able to influence society and culture.
In a digital-obsessed era, how do you get advertisers onboard? You reposition other media. You talk about the power of outdoor. You encourage advertisers to Own The Streets. A project for DOOH media owner Visual Retale, in partnership with Malaysia’s top media owners.
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