Creating a distinct identity for architectural paints
After many years of intensive research, the client had finally perfected the formula for a 4th generation silicate paint. Owner Winson Chang asked for a brand name, and collateral to help audiences understand the product. Together with Roxsil’s marketing team, we created the name, and developed the brand identity including the logo, packaging, collateral and event launch.
The client also developed a competitive brand that sold on price. Aimed at the lower income market, Hardware House needed a distinct and memorable look. A project for Roxsil Silicone, part of Chin Hin Group Berhad.